1V1Y Personalizes Customer Experience with Related Digital Data-Driven Solutions

Launched in 2011, 1V1Y is an online lifestyle store that sells multi-brand, in-season and off-season fashion with editorial content. 1V1Y chose Related Digital integrated digital marketing solutions to help the company reach more customers using personalized messages through data-driven integrated marketing using a single platform.

Highlights

  • Increased efficiency with data-driven marketing solutions using a single platform.
  • Relevant emails have generated higher open rates.
  • Significantly reduced the time to design and send emails by implementing multiple automation programs.
  • Results: higher revenue

Challenges

  • Separate platforms for email marketing and business applications creating silos, loss of time and ineffective results.
  • Bringing all customer data, business intelligence and email marketing in one platform to create data-driven relevant interactions.
  • Increase email revenue by targeting customers with personalized content throughout the entire lifecycle.

Related Digital Solutions

  • Integrate all business applications and data sources into a single platform to effectively segment customers
  • Automated email scenarios
  • Highly-targeted personalized campaigns including recommendations

The Results

  • 400 different segmented emails / month
  • More than 20 million emails / month
  • 25% of total revenue directly from email marketing
  • 10% of total revenue from automated emails (went from 8% to 10% in the last month alone)

1V1Y Case Study

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