Customer Lifetime Value (CLV) is the estimated total revenue a customer can provide to a business over their lifetime. CLV is used to determine the value of a customer to the business and to help develop the company’s marketing strategies.…
A real-time CDP (Customer Data Platform) is a platform that businesses use to collect, integrate, analyze, and activate customer data in real time in order to personalize customer experiences. This platform brings together customer interactions from different channels to create…
A lead magnet is a free piece of content that businesses or marketers use to attract potential customers and encourage them to learn more about or purchase a specific product or service. For example, a company might offer a free…
Mother’s Day is a special day to express our love and gratitude to the mothers in our lives. We celebrate this meaningful day by preparing special gifts and gestures for our loved ones. Brands also don’t forget mothers on this…
There are several notable updates in the realm of digital marketing. Firstly, Google Panda, introduced by Google in 2011, aimed to enhance the quality of content by penalizing low-quality websites and encouraging higher-quality content. Google Penguin, launched in 2012, focused…
Companies follow certain marketing strategies to better manage and improve e-commerce sales. Some of these strategies include: engagement and advertising through social media, using the right keywords to appear on the first pages of search engines, informing customers via email…
Niche marketing strategy, which typically serves small markets, is implemented to offer specific products to specific consumer groups. This enables both the consumer to quickly access the product they are looking for and the producer to optimize their market. What…
App Store Optimization (ASO), in its most general sense, is the process of optimizing mobile applications to rank higher in search results within an app store. If you have an app and want it to rank higher, you need to…
The primary goal of any business is to generate high profits from the sale of its products. Expanding the business is crucial for achieving its goals. Have you ever considered that one of the most important steps in growing your…
TikTok originally emerged as a social media platform called Musical.ly, primarily focused on sharing videos, initially centered around music. It provided the opportunity to livestream content. However, the platform was rebranded as TikTok by ByteDance in September 2016. It quickly…
Before delving into detailed information about SaaS, we’d like to ask if you’ve ever used SaaS? Have you ever used Zoom? How about watching something on Netflix? If so, get ready because you’ve used SaaS software before. What does SaaS…
In today’s digital marketing world, the concept of personalization plays a crucial role in helping brands establish deeper connections with customers and develop more effective communication strategies. Particularly in email marketing, personalization has become the key to creating more meaningful…
In today’s rapidly advancing technological landscape, businesses utilize a wide range of communication channels to reach and engage with customers. In addition to physical stores, these channels include websites, mobile applications, social media platforms, and other digital environments. The diversity…
Chosen as the word of the year, artificial intelligence (AI) continues to be a transformative technology for humanity. With the new technological gains it brings, AI can have various positive impacts on customer experience, making interactions with businesses more personalized,…
Data security is a precaution taken to protect data, as the name suggests. It involves safeguarding data against unauthorized access and ensuring the privacy, integrity, and accessibility of data. Best practices for data security may include data protection techniques such…
Valentine’s Day is an important occasion for every e-commerce business, as it holds significance for individuals looking to buy gifts for their loved ones. Many companies and brands prefer to conduct their shopping through e-commerce websites due to reasons like…
Cohort analysis is, in brief, a marketing strategy tailored for a specific group, directed towards a defined customer base that the brand has identified. What Does Cohort Mean? The marketing process is segmented by appealing to broad audiences. The market…
Personalization is an individualized marketing approach that revolves around consumer-focused and tailored offerings based on the interests of that specific person. Viewed from a different perspective, personalized marketing may mean adapting feedback to the customer by utilizing information obtained from…
Growth hacking is a subfield of marketing that focuses on the rapid growth of companies or brands. It is typically preferred during times when small entrepreneurs need to grow quickly with a limited budget. The goal of growth hacking is…
Gamification, a concept that quickly entered our lives, has become widely popular. It is highly effective in capturing people’s interest and boosting their motivation. It is used in various fields and will continue to be. It is a frequently used…
The understanding of marketing has become an ever-expanding realm with the continuous growth of technology. Investing in the digital field is always advantageous in this regard. Today, many people read their newspapers digitally, follow the news in the digital world,…
The world is now in the palms of our hands, steadily shrinking into an interactive realm. The world we face is now an interactive one. Consumers are more conscious than ever. Producing a product or service is not enough; it…
UX audits are a control system that measures how well your website or application performs. These audits enable users to easily access the content they are looking for and quickly find the information they are researching. UX stands for User…
November is an important month for brands in terms of discounts, new opportunities, and preparations for the upcoming season. It allows you to lay the groundwork for seasonal preparations before entering a new year. Brands can deplete their stocks and…
Black Friday, also known as ‘Kara Cuma,’ is recognized as a day of discounts and shopping traditions. It is known to have originated from the United States, China, and Canada, with separate accounts for each country. However, it is a…
The buying journey refers to the process where consumers recognize a need for a product or service, culminating in a purchase. The entire process starts with the customer identifying their need, proceeds to them researching, evaluating brands, and ultimately deciding…
Digital marketing channels are platforms that enable brands to reach their target audience and potential customers quickly and effectively. These channels can include tools such as search engines, social media, websites, SMS, or email. Understanding and using marketing channels correctly…
Storytelling, also known as narrative marketing, is one of the story-focused marketing methods of the present century. Numerous brands and businesses send advertisements to consumers. In today’s digital world, reaching target audiences can sometimes be challenging for brands. Particularly, not…
In the world of digital marketing, increasing customer loyalty and satisfying them is crucial. Personalization in e-commerce supports companies in boosting their sales and taking their success to the next level because personalization is a fundamental building block of marketing…
Digital marketing channels are tools that enable you to establish effective connections with your customers or target audience. By using low-budget yet effective channels, you can expand your reach and reach more people. You can introduce your brand to potential…
In competition, having solution proposals that will put you ahead of your competitors makes it easier to grow your business. Standing out in digital marketing primarily relies on conducting competitor analysis. If you are seeking the best ways to engage…
As Related Digital, just like every month, we have prepared a comprehensive guide to important days for you in September. In this guide, you will find the most crucial days and key points that you can utilize to enrich your…
With the development of technology, the time spent on social media has increased. Especially newly developed social media accounts sometimes manage to attract the attention of users immediately. Threads is one of the internet-based forms of communication. It would not…
Artificial intelligence has a key role in many areas today. You can increase your productivity with artificial intelligence, which offers different solutions, especially in the business world. In business life, some jobs take too much time and cause companies to…
Sales and marketing are among the topics that every company focuses on. You need to implement some strategies to get customers and persuade them to buy your products. Sales funnel refers to the process your potential customers go through to…
In the world of digital marketing, brands have the opportunity to leverage important international days to connect with their audience on a global scale. By aligning marketing campaigns with these significant occasions, businesses can foster brand affinity, drive engagement, and…
