by Related Digital | Sep 4, 2018 | Customer Data Platform, Email Marketing, Omnichannel Marketing
What is digital marketing strategy? The role of digital marketing is simple, but twofold. The first role of digital marketing is to use digital media for selling or promoting your products and services. But in addition to simple promotion, a good digital marketing...
by Related Digital | Aug 8, 2018 | Customer Data Platform, Omnichannel Marketing
When strategizing content or delivering campaigns, are you keeping personas in mind? No, we’re not talking high-minded Jungian psychology here, although psychology does play a part in developing personas for marketing strategy. To put it simply, a persona is a key...
by Related Digital | Aug 3, 2018 | Customer Data Platform
You’ve probably heard of the relatively new platform sweeping the sales and marketing sector: customer data platforms. But just what are they, and what makes them different from databases you’re already using? Isn’t customer data platform technology just a CRM or DMP...
by Related Digital | Jul 12, 2018 | Customer Data Platform, Lifecycle Marketing
Consider the last time you went clothes shopping. You might have already had an idea of what you were looking for, or perhaps you had a specific event or occasion in mind for finding an outfit. Chances are you were greeted at some point during the visit by a store...
