by Related Digital | Jan 18, 2019 | Email Marketing, Holiday Campaigns, Omnichannel Marketing
This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other things we...
by Related Digital | Jan 7, 2019 | Omnichannel Marketing
One of the best strategies to increase your digital marketing prowess is through a/b testing, also known as split testing. A/b testing is a relatively simple process for determining how you can design content—whether on your website, social media, email and more—that...
by Related Digital | Nov 26, 2018 | Customer Data Platform, Omnichannel Marketing
Marketing automation uses software to automate repetitive marketing actions. This includes email messaging, social media responses, web actions and more. Marketing automation saves businesses time and money: on one hand, marketers are able to get more work done by...
by Related Digital | Oct 16, 2018 | Omnichannel Marketing
Did you know: the average U.S. consumer receives about 45.9 push notifications a day. That’s a lot, which means it’s incredibly important for businesses and apps to use push notifications carefully and strategically, especially if they rely on push notification...
by Related Digital | Oct 3, 2018 | Omnichannel Marketing
Marketing can often feel like grasping at straws. Businesses sometimes feel like they must throw everything at the wall and see what sticks. Sure, demographic data is useful, but how can you be certain that your messaging will result in significant engagement from...
by Related Digital | Sep 24, 2018 | Customer Data Platform, Omnichannel Marketing
Absent the ability to inspect an item in-person, many customers turn to recommendations to research and make purchasing decisions. And they’re a popular source for product recommendation and research: 36% of shoppers age 25-34 rely on brand and product reviews before...
