A/B Testing Email Best Practices That Go Beyond Subject Lines
It’s important to back your campaigns with data so you know which elements perform best. While everyone’s split tested for subject lines, there’s so many more variables you can test to make irresistible emails. There are three big results that…
Humanize Your Brand & Spread Cheer with User-Generated Content Holiday Marketing
7 Strategies for Your Easter Multichannel Marketing Campaign
Don’t put all your eggs in one basket! This age-old adage is great advice for marketing: because no single channel is king, you need to take a multichannel approach to generate as many leads as possible. If it seems daunting…

Generate New Leads with a Valentine’s Day Email Campaign
Generate New Leads with a Valentine’s Day Email Campaign Love is in the air, and the clock is ticking for you to meet your soulmates: by that we mean leads that you can generate through a specially devised marketing campaign!…
What You Need to Know About Holiday Deadlines
Because there’s so much to do in preparation for the holidays, it can be difficult for customers to keep track of various deadlines for making a purchase in time for Christmas. This can be good news for retailers, since keeping…