A/B Testing Email Best Practices That Go Beyond Subject Lines

It’s important to back your campaigns with data so you know which elements perform best. While everyone’s split tested for subject lines, there’s so many more variables you can test to make irresistible emails. There are three big results that…

What You Need to Know About Holiday Deadlines

Because there’s so much to do in preparation for the holidays, it can be difficult for customers to keep track of various deadlines for making a purchase in time for Christmas. This can be good news for retailers, since keeping…