How to Optimize Your Online Store for the Holidays
Santa and his elves may be busy putting the finishing touches on toys for girls and boys but is your online store optimized and ready for the holiday rush? Holiday shopping can be an incredibly stressful activity for some so…
Introduction to Win Back Email
Why win-back emails are worth the work In marketing, as in life, it can be hard to say goodbye. But whereas a real-world refusal to give up on a dwindling relationship might be seen as a bit tragic, with CLM…
Introduction to Retention Email
Turning buyers into loyal customers – the power of retention The importance of customer retention is an industry given. Even the newest marketing recruit knows that it costs more to attract a new customer than it does to keep an…
Introduction to Post-Purchase Email
Why a mere receipt just won’t cut it post-purchase In the offline world, when you buy something, you’re given a receipt. And for some companies, the post-purchase confirmation email is still treated in the same way; a simple, visually unappealing…
Simple techniques to turn browsers into buyers
Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last However gorgeous a website is, and however tantalizing its products are, the vast majority of visitors won’t even get as far as putting something in…