What is ASO?

App Store Optimization (ASO), in its most general sense, is the process of optimizing mobile applications to rank higher in search results within an app store. If you have an app and want it to rank higher, you need to…

The Impact of Social Media on Business Growth

The primary goal of any business is to generate high profits from the sale of its products. Expanding the business is crucial for achieving its goals. Have you ever considered that one of the most important steps in growing your…

TikTok and Digital Marketing

TikTok originally emerged as a social media platform called Musical.ly, primarily focused on sharing videos, initially centered around music. It provided the opportunity to livestream content. However, the platform was rebranded as TikTok by ByteDance in September 2016. It quickly…

What is SaaS?

Before delving into detailed information about SaaS, we’d like to ask if you’ve ever used SaaS? Have you ever used Zoom? How about watching something on Netflix? If so, get ready because you’ve used SaaS software before. What does SaaS…

Email Personalization

In today’s digital marketing world, the concept of personalization plays a crucial role in helping brands establish deeper connections with customers and develop more effective communication strategies. Particularly in email marketing, personalization has become the key to creating more meaningful…