n11.com Leverages Big Data with the Related Digital Marketing Cloud Integration

n11.com is a membership-based e-commerce marketplace that met with customers in Turkey in 2013. Since then, the company has been growing at astronomical rates, increasing members and adding brands and products on a regular basis. The number of stores operating under n11.com has reached 30,000 in 2015, offering a wide range of apparel, electronics and homeware products. With the ever-growing number of member profiles and product varieties, there was a need for a scalable and flexible platform to constantly stream email and SMS campaigns targeting different segments.

The Challenge

Integrate and unify data from various applications into a single digital marketing platform to send targeted, timely and relevant campaigns.

Build and develop marketing strategy and effectively segment their ever-growing audience on a robust and scalable digital marketing platform.

Increase engagement and retention with a 360° customer view, generate and send multiple targeted campaigns to different segments on a daily basis.

Related Digital Solutions

  • CRM Integration
  • Segmentation
  • Dynamic Templates
  • Deliverability Optimization
  • A/B Testing
  • Subject Line Optimization
  • Email & SMS Campaign Management

The Results

The Related Digital integrated marketing cloud platform allowed n11.com to optimize their email marketing program. They were able to integrate and leverage data from all sources to send targeted and personalized content to their audience.

With the added power of Related Digital data and campaign management, n11.com now has an integrated digital marketing platform that can trigger communication across channels based on actionable insights.

Related Digital integrated solutions has enabled the company increase their click and open rates by 100% and helped them increase their conversion rates.

n11.com Case Study

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