n11.com Case Study

D&R saw 98% increase in conversion rates with highly targeted, personalized emails

n11.com is a membership-based e-commerce marketplace that met with customers in Turkey in 2013. Since then, the company has been growing at astronomical rates, increasing members and adding brands and products on a regular basis. The number of stores operating under n11.com has reached 30,000 in 2015, offering a wide range of apparel, electronics and homeware products. With the ever-growing number of member profiles and product varieties, there was a need for a scalable and flexible platform to constantly stream email and SMS campaigns targeting different segments.
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CHALLENGE

Integrate and unify data from various applications into a single digital marketing platform to send targeted, timely and relevant campaigns.

SOLUTION

CRM Integration
Segmentation
Dynamic Templates
Deliverability Optimization
A/B Testing
Subject Line Optimization
Email & SMS Campaign Management

RESULTS

The Related Digital integrated marketing cloud platform allowed n11.com to optimize their email marketing program. They were able to integrate and leverage data from all sources to send targeted and personalized content to their audience.

n11.com Case Study

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n11 Case Study

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