idefix Case Study

11.com Leverages Big Data with the Related Marketing Cloud Integration

n11.com is a membership-based e-commerce marketplace that met with customers in Turkey in 2013. Since then, the company has been growing at astronomical rates, increasing members and adding brands and products on a regular basis. The number of stores operating under n11.com has reached 30,000 in 2015, offering a wide range of apparel, electronics and homeware products. With the ever-growing number of member profiles and product varieties, there was a need for a scalable and flexible platform to constantly stream email and SMS campaigns targeting different segments.

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CHALLENGE

Integrate and unify data from various applications into a single digital marketing platform to send targeted, timely and relevant campaigns.

SOLUTION

  • CRM Integration
  • Segmentation
  • Dynamic Templates
  • Deliverability Optimization
  • A/B Testing
  • Subject Line Optimization
  • Email & SMS Campaign Management

CHALLENGE

The Related Digital integrated marketing cloud platform allowed n11.com to optimize their email marketing program. They were able to integrate and leverage data from all sources to send targeted and personalized content to their audience.

“We have to service our ever-increasing customers in new and different ways to create meaningful connections. Related Marketing Cloud plays a significant role in this big picture.”

Bora Işık
Marketing & Partnership Director at n11.com

Tıklamalar

n11 Case Study

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