Sportsoul Case Study

Sportsoul delivered 6x increase in sales conversion rate using marketing automation scenarios.

Based on the motto “Sneakers for Democracy”, SportSoul offers a wide range of brands including sports shoes, sneakers, and sportswear with a personalized service approach. With mobile automation scenarios, the company ran auto-triggered campaigns and increased its sales conversion rate by 6 times to 9 percent. With a single scenario, the company generated 5x more revenue than any of the other scenarios.
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CHALLENGE

Getting to know its users better and taking customer-centric marketing efforts to the next level was what the company had in mind when defining the need for better targeting through intelligent marketing automation technologies.

SOLUTION

Aware of the marketing value of current customers, the company has succeeded in multiplying its sales conversion rate and revenues with two scenarios run on its already high-traffic mobile website.

RESULTS

The company uses segmentation to reach relevant audiences at a lower cost than bulk messaging and to avoid saturating customers with messages that are not relevant to the recipients.

Testimonials

"Related Digital offers the easiest-to-use and result-oriented technological solutions compared to other solution providers so we do not get lost among data density, make meaning out of big data to recognize our users and meet their needs immediately. Having a full view of all customer data at a glance instead of having to look multiple places and managing all the marketing activities and scenarios from one platform through seamless integration with our e-commerce infrastructure leads to more efficient marketing management and increased productivity. We are glad to work with this wonderful team at Related Digital. "

Erkal Ceyhan
Brand Manager - Sportsoul

Sportsoul Case Study

Get the Sportsoul full case study as PDF document.

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