Weather-Based Banner, Push and Pop-up

A new feature from Related Marketing Cloud to automatically create mobile push notification, banner and pop-up based on weather conditions.

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Weather-Based Banner,
Push and Pop-up

Related Marketing Cloud’s feature invites you to challenge your imagination using weather conditions. With weather-based banners, push notifications and pop-ups, you can recommend outdoor products or activities on a sunny day or, if you run a bookstore, you can recommend best books or movies on a rainy day. Even if you do not have a product or service affected by weather conditions, you can warn against weather conditions with a short push message and let your customers feel that you think about them.

How It Works?

We have added Temperature and Weather Condition criteria under Targeting Rules>Visit:GeoTargeting. You can easily display pop-ups and banners based on weather conditions and temperature using these criteria.