Upselling is a sales strategy aimed at increasing revenue by offering a customer a more expensive, upgraded, or premium version of the product or service they are already considering or purchasing. The idea is to guide the customer toward an…
Black Friday, the biggest shopping day of the year, presents a unique opportunity for brands to reach their customers and increase sales. E-mail marketing plays a crucial role in capitalizing on this opportunity. However, in order to make your Black…
Email marketing is one of the most powerful tools in digital marketing. However, running a successful email campaign requires more than just an eye-catching subject line; it also demands the right content, design, timing, and strategy. Knowing which metrics to…
A blacklist is a list that records IP addresses, domains, or email addresses considered unwanted or suspicious within a system or network. Security systems on the internet create these blacklists to prevent malicious software, spam emails, and other harmful activities.…
Cold email refers to emails sent to individuals or businesses with whom no previous communication has occurred. These emails are usually the first point of contact and are commonly used in outreach campaigns, often aimed at generating leads, informing potential…
A follow-up email is a type of email sent after a transaction, interaction, or purchase to maintain communication with customers. These emails can serve a variety of purposes, such as providing reminders, offering additional information, expressing gratitude, or requesting feedback.…
In the increasingly personalized world of digital marketing, location-based technologies provide a significant advantage for brands. At the forefront of these technologies is geofencing. Geofencing refers to creating a virtual boundary around a specific geographic area. With this technology, notifications…
The digital marketing world is becoming increasingly complex, but this also creates more opportunities for brands. People are now using many different channels to interact with brands. This is where omni-channel communication strategies come in. However, omni-channel is not just…
The autumn season is a time period that offers significant sales opportunities across many sectors. During this period, both consumer habits and marketing strategies undergo substantial changes. As major discount days like Black Friday and Cyber Monday approach, brands need…
Cyber Monday is one of the busiest online shopping days of the year, occurring right after Black Friday. Consumers flock to online stores in hopes of finding attractive discounts and offers across a wide range of products. Therefore, it is…
Also known as “feedback,” customer feedback refers to the responses and reactions customers give regarding their interactions with your company. Analyzing and incorporating these responses into strategies can greatly enhance a company’s success. Customer feedback is a general term for…
A digital footprint, also known as a digital shadow or electronic footprint, refers to the traces you leave behind while using the internet. Every website you visit, every email you send, and all your online activities contribute to your digital…
Geo-marketing is a concept that utilizes geographic location data to enhance marketing strategies. It is vital for businesses aiming to promote their products or services to a specific target region. By focusing on localized marketing efforts, businesses can cater to…
A potential customer is someone who has the possibility of purchasing a product or service. Even though these individuals have not yet made a purchase, they possess the potential to do so. Sales and marketing teams focus on potential customers,…
Brand awareness is a concept that expresses how well consumers recognize and remember a brand. It is used to understand a brand’s presence in the consumer’s mind and determine its market presence. Brand awareness is usually evaluated in two main…
Growth Marketing aims to reach a wide target audience by utilizing various channels such as social media, email, SEO, PPC, content marketing, etc. Different strategies and messages are optimized for each channel. Growth Marketing focuses on developing innovative and creative…
The back-to-school season is a critical period for online retailers, as it marks a time when sales experience an upward trend. It can be considered the start of the season and offers an excellent opportunity to both increase sales and…
Customer insight is an evaluation based on the experiences and preferences of customers. It helps in understanding the needs, motivations, behaviors, and preferences of customers. The feedback provided by customers in the form of insights is crucial for them as…
A lead form is an online tool that a business uses to collect data from potential customers. Through these forms, which are found on a website or digital marketing campaign, you can receive feedback from your customers. If you ask…
Push notifications are directly sent messages that can effectively enable direct and instant communication with users when used correctly in marketing. Push notifications are used to send personalized messages based on users’ interests and past behaviors. These instant notifications can…
Hyper-personalization is the process of customizing products, services, and marketing messages in a highly detailed and individualized manner. What is Hyper-Personalization? The hyper-personalization approach aims to provide customers with tailored experiences by comprehensively analyzing customer data. In short, analyses are…
Integrated marketing aims to stabilize the perception of a potential or existing loyal customer towards the brand in a positive way. It is called “integrated marketing” because it involves the collaborative effort of all the company’s departments. What Does Integrated…
As Related Digital, just like every month, we have prepared a comprehensive guide to important days for you in September. In this guide, you will find the most crucial days and key points that you can utilize to enrich your…
Artificial intelligence has a key role in many areas today. You can increase your productivity with artificial intelligence, which offers different solutions, especially in the business world. In business life, some jobs take too much time and cause companies to…
Sales and marketing are among the topics that every company focuses on. You need to implement some strategies to get customers and persuade them to buy your products. Sales funnel refers to the process your potential customers go through to…
In the world of digital marketing, brands have the opportunity to leverage important international days to connect with their audience on a global scale. By aligning marketing campaigns with these significant occasions, businesses can foster brand affinity, drive engagement, and…
In today’s digitally driven world, brands have the unique opportunity to leverage important international days to connect with their audience on a deeper level. These occasions provide a platform for businesses to align their marketing campaigns with meaningful causes, foster…
In the month of May, using important days and weeks in digital marketing campaigns can be a great way to engage with your audience and increase brand visibility. For example, May is Mental Health Awareness Month, which presents an opportunity…
Customer loyalty means more than your customers being satisfied with your business’ services and products. Businesses and brands tend to constantly differentiate and stay one step ahead with the increase in technological developments. Customers today can learn a tremendous amount…
The month of April comes into our lives with rapidly warming weather, unexpected rains, longer days, and a feeling of hopefulness. You may see that after dreadful and dark winter months, people are desperate to feel optimistic about life and…
The most successful business owners know that engaging their existing and potential customers is a continuous process. You have a chance to reach out to your customers on Valentine’s Day, which is one of the biggest commercial occasions of the…
Creative ideas used in the execution of digital marketing campaigns can attract new customers and help you increase your engagement. You, too, can use these opportunities to create campaigns in line with your brand identity. As Related Digital, we have…
Although social media platforms are still on the rise email marketing is still one of the most preferred channels brands use to communicate with their audience. When used in the correct way, email marketing is quite advantageous for companies of…
The number of people who use an email account increases more and more every day. It is expected that this number is going to be more than 4.2 billion by the end of 2022. That’s why most companies and organizations…
Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too…
What is a welcome email? When you join a new club, you will be formally welcomed by the existing members and told what is expected of you and what you should expect from them. This is basically what a welcome…
As a merchant, one of the best ways to drive traffic and revenue to your eCommerce store is through email marketing. This is one of the oldest, yet most effective marketing strategies available despite the budget. There are lots of…
Black Friday was a distinct American tradition, until 10 years ago. But the shopping frenzy has been gaining in popularity around the globe the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Because…
E-mail marketing, which is one of the preferred channels of the marketing strategies of brands with its measurability, optimizability and interaction-oriented structure, has factors determining its effectiveness. The design of the e-mail is one of the most important factors that…
Mother’s Day and Father’s Day are one of the biggest events for retailers. With Father’s Day just around the corner, for consumers, this means finding the perfect gift to celebrate the dads in their lives. For marketers, dad’s big day…
Statistics play a vital role in every field of human activity. Statistical knowledge helps us learn from data and holds a central position in any field like industry, commerce, technology, etc. Knowledge of statistics is essential for the development of…
In 2013, the introduction of Gmail’s primary, social, and promotional tabs to simplify inboxes caused a lot of worries among email marketers. Some predicted that it was the end of email marketing as we know it. In fact, this feature…
You can never have too many email subscribers. A bigger list means not only a greater reach for sharing news, new products, or special deals; it also means a more diverse, varied audience which you can segment to incrementally increase…
While content is certainly important for your email marketing, it’s important you not overlook the importance of good design. This is because design is essential to the success of your campaign in a number of ways. First, good design accommodates…
What is email segmentation? Simply put, list segmentation is the practice of dividing your email subscribers according to demographics or their behaviours. This allows you to send different messages to different types of people in your audience. Demographics you might…
Email subject lines are incredibly important—they might be the most important element of your email marketing campaign. This is because subject lines make the first impression to your readers: it’s what they base their decision on for whether they’ll open…
This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other…
Are you taking the time to ensure your emails are mobile friendly? The importance of mobile friendly emails can’t be more obvious: open rates on mobile have increased to 53% in the past few years, yet only 42% of marketers…
What is digital marketing strategy? The role of digital marketing is simple, but twofold. The first role of digital marketing is to use digital media for selling or promoting your products and services. But in addition to simple promotion, a…
A good email marketing strategy has several benefits over other types of digital marketing. For one, an email marketing campaign typically results in significantly higher CTRs than with social media marketing. And social media is a bit of a black…
Even though, for many retails it is slightly overshadowed by Mother’s Day, Father’s Day spending is one of the highest compared to other major holidays and it’s around the corner. Father’s Day spending is on the rise and it’s important…
Mothers… the unsung heroes. The ones who teach us about relationships. We love Mother’s Day, it’s a great opportunity to celebrate our favourite people and also a good opportunity to engage across various social, relationship-based channels. Tap into the emotional…
One of the biggest strategies for how to grow an email list fast is to advertise on the large social networks—Facebook, Instagram and others—leveraging their large userbases and immense user data to generate leads for targeted mailing lists. While this…
It’s important to back your campaigns with data so you know which elements perform best. While everyone’s split tested for subject lines, there’s so many more variables you can test to make irresistible emails. There are three big results that…
User generated content is essential for instilling a sense of trust and community in a brand. Here are user generated content examples for applying UGC to your big holiday marketing campaign.
Don’t put all your eggs in one basket! This age-old adage is great advice for marketing: because no single channel is king, you need to take a multichannel approach to generate as many leads as possible. If it seems daunting…
Generate New Leads with a Valentine’s Day Email Campaign Love is in the air, and the clock is ticking for you to meet your soulmates: by that we mean leads that you can generate through a specially devised marketing campaign!…
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