Email marketing is one of the most powerful tools in digital marketing. However, running a successful email campaign requires more than just an eye-catching subject line; it also demands the right content, design, timing, and strategy. Knowing which metrics to…
In today’s digitally driven world, brands have the unique opportunity to leverage important international days to connect with their audience on a deeper level. These occasions provide a platform for businesses to align their marketing campaigns with meaningful causes, foster…
In the month of May, using important days and weeks in digital marketing campaigns can be a great way to engage with your audience and increase brand visibility. For example, May is Mental Health Awareness Month, which presents an opportunity…
Customer loyalty means more than your customers being satisfied with your business’ services and products. Businesses and brands tend to constantly differentiate and stay one step ahead with the increase in technological developments. Customers today can learn a tremendous amount…
The month of April comes into our lives with rapidly warming weather, unexpected rains, longer days, and a feeling of hopefulness. You may see that after dreadful and dark winter months, people are desperate to feel optimistic about life and…
Customers can be segmented into groups (or segments) based on various characteristics or factors. Market segmentation also refers to this process. By categorizing your customers into groups, you can target marketing to each group in a way that maximizes their…
The most successful business owners know that engaging their existing and potential customers is a continuous process. You have a chance to reach out to your customers on Valentine’s Day, which is one of the biggest commercial occasions of the…
Creative ideas used in the execution of digital marketing campaigns can attract new customers and help you increase your engagement. You, too, can use these opportunities to create campaigns in line with your brand identity. As Related Digital, we have…
Would you like to learn about the new features and products we developed for our clients to achieve higher sales and conversion rates and an easily manageable digital marketing process in 2022? Our newly published Release Notes of 2022 offer…
As we leave another year behind, how about taking a look at Related Digital’s impressive achievements in client revenues, human resources, and tech developments of 2022?
We are finally at the end of the year 2022, having lived through both good and bad days and, we are about to enter the month of January. This month symbolizes the beginnings of new opportunities and hopes, and that…
It’s really impossible to understand your customers’ experiences easily. That’s why customer journey maps are often used by companies. Like any marketing research and documentation, customer journey maps have both positives and negatives. The positive ones are:
There is no doubt that Christmas is a crucial time of year for retailers to generate revenue. The key to a successful campaign is to prepare it well in advance. Christmas is already on the minds of marketing departments before…
Annual shopping holidays such as Singles Day, Black Friday, and Cyber Monday, turned the month of November into a period where the online shopping frenzy intensifies greatly. This year, as Related Digital, our communication tools and playbooks helped our clients…
December is a month full of valuable days for digital marketing, the most important of them are Christmas and New Year’s Eve since online shopping is on the rise. As Related Digital, we create the perfect guide consisting of the…
As the name suggests, data-driven marketing is a marketing strategy that is built using information from big data in order to build marketing campaigns. In addition, this analysis will provide insight into customer preferences and broader marketing trends that may…
Shopping madness is a big part of the month of November due to Black Friday and Cyber Monday, making it a perfectly profitable time for executing digital marketing campaigns. The new Important Dates of November Guide we prepared as Related…
Nowadays, most people do their shopping and purchasing business online. Even the ones who have always been suspicious of internet shopping had to go through reform and discover the advantages of online purchasing. Similarly, small and medium-scale businesses that had…
Are you on the lookout for brilliant new ideas and exciting promotions that can put your customers into action for your digital marketing campaigns? You can always use the essential dates and weeks of the month to create campaigns that…
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] The people or corporations in your target audience depend completely on what your product or service is. For example, drinking water has a wide target audience because every person needs fresh drinking water…
The way that consumers make purchases and interact with businesses is changing. People want a more personalized approach, communicating with brands on their own terms, and from the device that they choose. The effectiveness of batch email campaigns, print media,…
Are you on the lookout for brilliant new ideas and exciting promotions that can put your customers into action for your digital marketing campaigns? You can always use the essential dates and weeks of the month to create campaigns that…
Social media has been becoming more and more popular since the beginning of the 2000s when the internet has become accessible to everyone in the world. The first social media platform to become popular was MySpace, which gained 1 million…
The stagnancy of July and August can be turned into a high engagement rate through the important days of these months. You can directly address the Islamic community on Eid al-Adha or create awareness campaigns for the World Nature Conservation…
The month of June offers us a wonderful day to spend time with our family and show our appreciation and love to our fathers. Father’s Day is, unfortunately incapable of creating influence in the media and the marketing field in…
Summer days promise endless fun and rest but this translates into stagnation in the work-life. If you want to end this cycle this year to continue with your digital marketing efforts why not use special and important days to launch…
Although social media platforms are still on the rise email marketing is still one of the most preferred channels brands use to communicate with their audience. When used in the correct way, email marketing is quite advantageous for companies of…
The number of people who use an email account increases more and more every day. It is expected that this number is going to be more than 4.2 billion by the end of 2022. That’s why most companies and organizations…
Most of the digital marketing efforts today are executed over social media platforms, that’s why many B2B companies are having a difficult time creating digital marketing campaigns. But in reality, B2B companies should have a completely different mindset for building…
Mother’s Day has the potential to become a very prolific time for digital marketing when everything is planned accordingly. A mother’s love is the most widely admired and respected feeling in nearly all societies, and creating emotionally charged campaigns is…
The dynamic and constantly changing nature of the digital marketing world makes it harder for the digital marketing departments of the companies to keep up with the trends. Every day there is a new algorithm change in the search motors,…
Spring cleaning becomes an inevitable chore as the cold winter months come to an end. We believe spring cleaning is not just required for your home but also a great way to renew your digital marketing strategies. The main purpose…
You probably have an idea about what gamification is, no matter which part you exist in marketing, whether it’s creative or digital. This word has a slightly different meaning in the marketing world. Gamification is all about leading and encouraging…
We have mentioned the importance and benefits of customer journey maps before in our other blog posts. Customer journey maps are, in summary, are guides that follow your customers from the moment they discover your product until they purchase, highlighting…
Retention marketing is the definition of all the marketing efforts you engage in to keep your already purchased customers in hand. Retention marketing is an important part of digital marketing since it has a high conversion rate and retention is…
We have come to the end of another year. The ongoing pandemic process in 2021 could not prevent us from slowing down our marketing campaigns. The upcoming New Year’s campaigns increase our excitement even more. With the 2021 infographic we…
There are certain terms we use quite frequently when we talk about digital or creative marketing. This article is going to focus on the two most popular of them: Data and insight. A short explanation for data would be the…
Customer Journey Maps have been around for some time but for the last few years, they have become a favorite technique to follow for obtaining successful results. The starting point of the customer journey maps is the vital point of…
The Friday following Thanksgiving Day in the USA is called Black Friday and nearly all of the brands from different industries, but especially the ones in the tech business offer irresistible sales to their customers. Many people wait in excitement…
There are several different digital marketing strategies you can employ to turn your website visitors into purchasing customers. Website personalization is the least mentioned but also one of the most effective among them. To summarize it shortly, website personalization means…
Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too…
Although the whole world has been in a pandemic process since the first quarter of the year, it did not prevent customers from experiencing the new year’s excitement. As we enter the year 2021, which we expect with great hopes,…
Lead acquisition, campaign execution, email workflows – marketing automation offers marketers a wide range of opportunities to make their everyday work easier. But where there are many opportunities, there is also some confusion. You should avoid these five common mistakes…
What is a welcome email? When you join a new club, you will be formally welcomed by the existing members and told what is expected of you and what you should expect from them. This is basically what a welcome…
With new marketing technologies and emerging marketing strategies, there are many new terms that marketers should be aware of today. While understanding and applying these terms one by one requires hard work, some terms are often confused one for another.…
Together with Thanksgiving, Black Friday and Cyber Monday, the holidays have turned into a two-month shopping season. During this time, the market is booming with a high rate of consumption more than any other time of the year. The people…
As a merchant, one of the best ways to drive traffic and revenue to your eCommerce store is through email marketing. This is one of the oldest, yet most effective marketing strategies available despite the budget. There are lots of…
Black Friday was a distinct American tradition, until 10 years ago. But the shopping frenzy has been gaining in popularity around the globe the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Because…
E-mail marketing, which is one of the preferred channels of the marketing strategies of brands with its measurability, optimizability and interaction-oriented structure, has factors determining its effectiveness. The design of the e-mail is one of the most important factors that…
Nowadays, consumers are bombarded with too many ads. But it is absolutely clear that they are not interested in looking at your static ads but they look for more personalized shopping experiences. Research indicates that the majority of consumers (80%)…
Popups can be either effective or annoying depending on whether you use them well or not. Good popups don’t disturb your visitors. They offer relevant content, and appear on a relevant page. And they can convert up to 40% of…
Mother’s Day and Father’s Day are one of the biggest events for retailers. With Father’s Day just around the corner, for consumers, this means finding the perfect gift to celebrate the dads in their lives. For marketers, dad’s big day…
Yukko, eCommerce platform for next generation technology products in Turkey, achieved an enhanced customer experience in a short time using 15 personalized banner scenarios through collaboration with Related Digital. Visitors from direct traffic, mobile devices, various social networks, and ads…
Statistics play a vital role in every field of human activity. Statistical knowledge helps us learn from data and holds a central position in any field like industry, commerce, technology, etc. Knowledge of statistics is essential for the development of…
Most companies have understood the need and importance of digital marketing and incorporated digital marketing techniques into their overall marketing strategies. And yet, many companies don’t have even basic digital marketing strategies in place, and there are many entrepreneurs who…
In 2013, the introduction of Gmail’s primary, social, and promotional tabs to simplify inboxes caused a lot of worries among email marketers. Some predicted that it was the end of email marketing as we know it. In fact, this feature…
You can never have too many email subscribers. A bigger list means not only a greater reach for sharing news, new products, or special deals; it also means a more diverse, varied audience which you can segment to incrementally increase…
While content is certainly important for your email marketing, it’s important you not overlook the importance of good design. This is because design is essential to the success of your campaign in a number of ways. First, good design accommodates…
What is email segmentation? Simply put, list segmentation is the practice of dividing your email subscribers according to demographics or their behaviours. This allows you to send different messages to different types of people in your audience. Demographics you might…
Email subject lines are incredibly important—they might be the most important element of your email marketing campaign. This is because subject lines make the first impression to your readers: it’s what they base their decision on for whether they’ll open…
This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other…
One of the best strategies to increase your digital marketing prowess is through a/b testing, also known as split testing. A/b testing is a relatively simple process for determining how you can design content—whether on your website, social media, email…
Imagine if you could digitally track your customers’ offline behaviors in addition to their online ones. It might sound too good to be true, but modern mobile technology makes it possible. With geofencing, marketers can target and track customers’ visits…
It’s the holiday season, and to say that it’s time to tailor your e-commerce marketing accordingly is an understatement: last year, 78% of shoppers used the internet to research holiday shopping, and over 129 million UK visitors logged in to…
Marketing automation uses software to automate repetitive marketing actions. This includes email messaging, social media responses, web actions and more. Marketing automation saves businesses time and money: on one hand, marketers are able to get more work done by letting…
What are marketing automation services, and what do they do?.. Simply put, marketing automation services automate several actions across various types of campaigns. It’s increasingly difficult for marketers to keep track of and respond to their growing list of leads.…
Are you taking the time to ensure your emails are mobile friendly? The importance of mobile friendly emails can’t be more obvious: open rates on mobile have increased to 53% in the past few years, yet only 42% of marketers…
Did you know: the average U.S. consumer receives about 45.9 push notifications a day. That’s a lot, which means it’s incredibly important for businesses and apps to use push notifications carefully and strategically, especially if they rely on push notification…
Marketing can often feel like grasping at straws. Businesses sometimes feel like they must throw everything at the wall and see what sticks. Sure, demographic data is useful, but how can you be certain that your messaging will result in…
Absent the ability to inspect an item in-person, many customers turn to recommendations to research and make purchasing decisions. And they’re a popular source for product recommendation and research: 36% of shoppers age 25-34 rely on brand and product reviews…
Get to know your customer like never before with Related Marketing Cloud (RMC) Persona. Try to remember the last time you really felt a human connection when making a purchase. Maybe it was when your local barista remembered exactly how…
What is digital marketing strategy? The role of digital marketing is simple, but twofold. The first role of digital marketing is to use digital media for selling or promoting your products and services. But in addition to simple promotion, a…
A good email marketing strategy has several benefits over other types of digital marketing. For one, an email marketing campaign typically results in significantly higher CTRs than with social media marketing. And social media is a bit of a black…
When strategizing content or delivering campaigns, are you keeping personas in mind? No, we’re not talking high-minded Jungian psychology here, although psychology does play a part in developing personas for marketing strategy. To put it simply, a persona is a…
You’ve probably heard of the relatively new platform sweeping the sales and marketing sector: customer data platforms. But just what are they, and what makes them different from databases you’re already using? Isn’t customer data platform technology just a CRM…
Many are wringing their hands at the future of retail, and the recent closing of American Toys R Us stores didn’t help shape confidence in the industry’s future. But retail isn’t going anywhere without a fight; while ecommerce may have…
Consider the last time you went clothes shopping. You might have already had an idea of what you were looking for, or perhaps you had a specific event or occasion in mind for finding an outfit. Chances are you were…
Customer Data Platform As the ways of communication and the touchpoints of customers have increased, the flow of data has increased considerably and especially for marketers, therefore it has become important to handle successfully these myriad and flowing data.…
Even though, for many retails it is slightly overshadowed by Mother’s Day, Father’s Day spending is one of the highest compared to other major holidays and it’s around the corner. Father’s Day spending is on the rise and it’s important…
Mothers… the unsung heroes. The ones who teach us about relationships. We love Mother’s Day, it’s a great opportunity to celebrate our favourite people and also a good opportunity to engage across various social, relationship-based channels. Tap into the emotional…
One of the biggest strategies for how to grow an email list fast is to advertise on the large social networks—Facebook, Instagram and others—leveraging their large userbases and immense user data to generate leads for targeted mailing lists. While this…
It’s important to back your campaigns with data so you know which elements perform best. While everyone’s split tested for subject lines, there’s so many more variables you can test to make irresistible emails. There are three big results that…
User generated content is essential for instilling a sense of trust and community in a brand. Here are user generated content examples for applying UGC to your big holiday marketing campaign.
Don’t put all your eggs in one basket! This age-old adage is great advice for marketing: because no single channel is king, you need to take a multichannel approach to generate as many leads as possible. If it seems daunting…
Generate New Leads with a Valentine’s Day Email Campaign Love is in the air, and the clock is ticking for you to meet your soulmates: by that we mean leads that you can generate through a specially devised marketing campaign!…
Because there’s so much to do in preparation for the holidays, it can be difficult for customers to keep track of various deadlines for making a purchase in time for Christmas. This can be good news for retailers, since keeping…
Santa and his elves may be busy putting the finishing touches on toys for girls and boys but is your online store optimized and ready for the holiday rush? Holiday shopping can be an incredibly stressful activity for some so…
Why win-back emails are worth the work In marketing, as in life, it can be hard to say goodbye. But whereas a real-world refusal to give up on a dwindling relationship might be seen as a bit tragic, with CLM…
Turning buyers into loyal customers – the power of retention The importance of customer retention is an industry given. Even the newest marketing recruit knows that it costs more to attract a new customer than it does to keep an…
Why a mere receipt just won’t cut it post-purchase In the offline world, when you buy something, you’re given a receipt. And for some companies, the post-purchase confirmation email is still treated in the same way; a simple, visually unappealing…
Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last However gorgeous a website is, and however tantalizing its products are, the vast majority of visitors won’t even get as far as putting something in…
Stop close-to-buying customers from slipping through the net It’s the online marketer’s nightmare. A potential customer has made it to your website though a sea of competitors. They’ve had a good look round, and homed in on a few products;…
Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last Welcome to the first in a series of blogs about making , Lifecycle Marketing(LCM) work for you. And in a neat twist, I’m kicking things…
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