Sportsoul Case Study
Sportsoul delivered 6x increase in sales conversion rate using marketing automation scenarios.
CHALLENGE
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SOLUTION
Aware of the marketing value of current customers, the company has succeeded in multiplying its sales conversion rate and revenues with two scenarios run on its already high-traffic mobile website.
RESULTS
The company uses segmentation to reach relevant audiences at a lower cost than bulk messaging and to avoid saturating customers with messages that are not relevant to the recipients.
Based on the motto “Sneakers for Democracy”, SportSoul offers a wide range of brands including sports shoes, sneakers, and sportswear with a personalized service approach. With mobile automation scenarios, the company ran auto-triggered campaigns and increased its sales conversion rate by 6 times to 9 percent. With a single scenario, the company generated 5x more revenue than any of the other scenarios. X
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Sportsoul Case Study
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