WHAT IS BRAND AWARENESS?
Brand awareness is a concept that expresses how well consumers recognize and remember a brand. It is used to understand a brand’s presence in the consumer’s mind and determine its market presence. Brand awareness is usually evaluated in two main…
Growth Marketing
Growth Marketing aims to reach a wide target audience by utilizing various channels such as social media, email, SEO, PPC, content marketing, etc. Different strategies and messages are optimized for each channel. Growth Marketing focuses on developing innovative and creative…
Back-to-School Strategies for Online Retailers
The back-to-school season is a critical period for online retailers, as it marks a time when sales experience an upward trend. It can be considered the start of the season and offers an excellent opportunity to both increase sales and…
What Is Customer Insight?
Customer insight is an evaluation based on the experiences and preferences of customers. It helps in understanding the needs, motivations, behaviors, and preferences of customers. The feedback provided by customers in the form of insights is crucial for them as…
What is a Lead Form and Why is it Important?
A lead form is an online tool that a business uses to collect data from potential customers. Through these forms, which are found on a website or digital marketing campaign, you can receive feedback from your customers. If you ask…