A potential customer is someone who has the possibility of purchasing a product or service. Even though these individuals have not yet made a purchase, they possess the potential to do so. Sales and marketing teams focus on potential customers,…

Brand awareness is a concept that expresses how well consumers recognize and remember a brand. It is used to understand a brand’s presence in the consumer’s mind and determine its market presence. Brand awareness is usually evaluated in two main…

Growth Marketing aims to reach a wide target audience by utilizing various channels such as social media, email, SEO, PPC, content marketing, etc. Different strategies and messages are optimized for each channel. Growth Marketing focuses on developing innovative and creative…

The back-to-school season is a critical period for online retailers, as it marks a time when sales experience an upward trend. It can be considered the start of the season and offers an excellent opportunity to both increase sales and…

Customer insight is an evaluation based on the experiences and preferences of customers. It helps in understanding the needs, motivations, behaviors, and preferences of customers. The feedback provided by customers in the form of insights is crucial for them as…