Also known as “feedback,” customer feedback refers to the responses and reactions customers give regarding their interactions with your company. Analyzing and incorporating these responses into strategies can greatly enhance a company’s success. Customer feedback is a general term for…

A digital footprint, also known as a digital shadow or electronic footprint, refers to the traces you leave behind while using the internet. Every website you visit, every email you send, and all your online activities contribute to your digital…

Geo-marketing is a concept that utilizes geographic location data to enhance marketing strategies. It is vital for businesses aiming to promote their products or services to a specific target region. By focusing on localized marketing efforts, businesses can cater to…

A potential customer is someone who has the possibility of purchasing a product or service. Even though these individuals have not yet made a purchase, they possess the potential to do so. Sales and marketing teams focus on potential customers,…

Brand awareness is a concept that expresses how well consumers recognize and remember a brand. It is used to understand a brand’s presence in the consumer’s mind and determine its market presence. Brand awareness is usually evaluated in two main…