Customer Lifetime Value (CLV) is the estimated total revenue a customer can provide to a business over their lifetime. CLV is used to determine the value of a customer to the business and to help develop the company’s marketing strategies.…

A real-time CDP (Customer Data Platform) is a platform that businesses use to collect, integrate, analyze, and activate customer data in real time in order to personalize customer experiences. This platform brings together customer interactions from different channels to create…

A lead magnet is a free piece of content that businesses or marketers use to attract potential customers and encourage them to learn more about or purchase a specific product or service. For example, a company might offer a free…

Mother’s Day is a special day to express our love and gratitude to the mothers in our lives. We celebrate this meaningful day by preparing special gifts and gestures for our loved ones. Brands also don’t forget mothers on this…

There are several notable updates in the realm of digital marketing. Firstly, Google Panda, introduced by Google in 2011, aimed to enhance the quality of content by penalizing low-quality websites and encouraging higher-quality content. Google Penguin, launched in 2012, focused…