Why Should You Segment Your Audience?
Customers can be segmented into groups (or segments) based on various characteristics or factors. Market segmentation also refers to this process. By categorizing your customers into groups, you can target marketing to each group in a way that maximizes their value to...
Digital Marketing Strategies for Valentine’s Day in 2023
The most successful business owners know that engaging their existing and potential customers is a continuous process. You have a chance to reach out to your customers on Valentine's Day, which is one of the biggest commercial occasions of the year. This holiday is...
Important Dates to Incorporate in Your Campaigns in February
Creative ideas used in the execution of digital marketing campaigns can attract new customers and help you increase your engagement. You, too, can use these opportunities to create campaigns in line with your brand identity. As Related Digital, we have created this...
2022 – Release Notes
Would you like to learn about the new features and products we developed for our clients to achieve higher sales and conversion rates and an easily manageable digital marketing process in 2022? Our newly published Release Notes of 2022 offer a short summary of the...
A Look Into 2022
As we leave another year behind, how about taking a look at Related Digital’s impressive achievements in client revenues, human resources, and tech developments of 2022?
Important Dates & Concepts You Can Use for Your January 2023 Campaigns
We are finally at the end of the year 2022, having lived through both good and bad days and, we are about to enter the month of January. This month symbolizes the beginnings of new opportunities and hopes, and that means new strategies for businesses of every scale....
How to Create Effective Customer Journey Maps
It's really impossible to understand your customers' experiences easily. That’s why customer journey maps are often used by companies. Like any marketing research and documentation, customer journey maps have both positives and negatives. The positive ones are:...
Strategical Marketing Campaigns for Christmas
There is no doubt that Christmas is a crucial time of year for retailers to generate revenue. The key to a successful campaign is to prepare it well in advance. Christmas is already on the minds of marketing departments before (or even during) the summer is over. It...
A Quick Summary of Our Black Friday Success with Numbers
Annual shopping holidays such as Singles Day, Black Friday, and Cyber Monday, turned the month of November into a period where the online shopping frenzy intensifies greatly. This year, as Related Digital, our communication tools and playbooks helped our clients to...
Important Dates of December in 2022
December is a month full of valuable days for digital marketing, the most important of them are Christmas and New Year’s Eve since online shopping is on the rise. As Related Digital, we create the perfect guide consisting of the important dates and suggestions for...