D&R Case Study
D&R saw 98% increase in conversion rates with highly targeted, personalized emails
D&R is the bookseller with the largest number of retail stores and a retailer of toys, multimedia, electronic products, and gift items operates online and 207 stores located in 51 different cities in Turkey. D&R has benefited from Related Marketing Cloud through personalized emails sent at the right time with the right to content to attract the attention of customers which result in 98% ROI.
The marketing team at D&R wanted to pursue targeted email marketing. They were sending daily emails to customers based on their interests that they collect from subscription forms.
Related Digital came on board with D&R to establish a seamless customer experience and boost the conversion rates with highly targeted personalized messages.
Compared to batch-and-blast practises personalized emails helped D&R to increase conversion rates by 98%.