N11 Case Study
n11.com Leverages Big Data with the Related Marketing Cloud Integration
CHALLENGE
SOLUTION
- CRM Integration
- Segmentation
- Dynamic Templates
- Deliverability Optimization
- A/B Testing
- Subject Line Optimization
- Email & SMS Campaign Management
CHALLENGE
The Related Digital integrated marketing cloud platform allowed n11.com to optimize their email marketing program. They were able to integrate and leverage data from all sources to send targeted and personalized content to their audience.
“We have to service our ever-increasing customers in new and different ways to create meaningful connections. Related Marketing Cloud plays a significant role in this big picture.”
Bora Işık
Marketing & Partnership Director at n11.com
n11.com is a membership-based e-commerce marketplace that met with customers in Turkey in 2013. Since then, the company has been growing at astronomical rates, increasing members and adding brands and products on a regular basis. The number of stores operating under n11.com has reached 30,000 in 2015, offering a wide range of apparel, electronics and homeware products. With the ever-growing number of member profiles and product varieties, there was a need for a scalable and flexible platform to constantly stream email and SMS campaigns targeting different segments.
n11 Case Study
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