Sportsoul Case Study
Sportsoul delivered 6x increase in sales conversion rate using marketing automation scenarios.
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Aware of the marketing value of current customers, the company has succeeded in multiplying its sales conversion rate and revenues with two scenarios run on its already high-traffic mobile website.
The company uses segmentation to reach relevant audiences at a lower cost than bulk messaging and to avoid saturating customers with messages that are not relevant to the recipients.
“With Related Digital’s multi-channel integrated system that can communicate both in email and push notifications, we had the chance to provide excellent content&campaign management according to customer interests.”
Digital Marketing Manager
Based on the motto “Sneakers for Democracy”, SportSoul offers a wide range of brands including sports shoes, sneakers, and sportswear with a personalized service approach. With mobile automation scenarios, the company ran auto-triggered campaigns and increased its sales conversion rate by 6 times to 9 percent. With a single scenario, the company generated 5x more revenue than any of the other scenarios. X
SportSoul Case Study
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