Flo Case Study

How did RMC’s major improvement to FLO’s data come about?

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CHALLENGE

FLO needed to combine the behavioral customer data from digital channels with retail data to create marketing campaigns for supporting a 360-degree consistent customer experience. To analyze and work on the current data that had been piled up on different resources cost extra effort to marketing and business teams when creating consistent omnichannel campaign setups.

SOLUTION

The data collected from both FLO retail websites and mobile apps were combined through CDP Prime Solutions and Related Marketing Cloud Solutions. The piled-up offline customer data on Prime Solutions is unified and segmented and then combined with the customer behavioral data collected from the online channels on Related Digital Marketing Cloud to turn into segment-based action. Thus, customer tracking became easier and manageable through a single platform with customizable scenarios.

RESULTS

We have integrated into a system with 11 million members. As the new data can be unified and turned into actions instantaneously, all of the historical shopping data from the website, mobile application, and retail store became ready to use.

Testimonials

“With our CDP project, developed by FLO, we have unified more than 11 million data collected from 6 different channels over a big data processing platform, Prime Solutions. The outputs of this platform were converted into instant actions to provide an omnichannel customer experience by Related Marketing Cloud.”

Eren Erbalcı – E-commerce Marketing Director

“Related Digital Marketing Automation enabled us to track our customers through a single panel. We have created a big data processing platform (CDP) with Prime Solutions, combining the unified data with user behavior to provide a more personalized shopping experience with Related Marketing Cloud.”

Ahmet Kaya – CRM and Growth Analytics Executive

Kiehl’s has utilized RMC solutions to create a Black Friday campaign that increased sales and had a positive impact on brand identity, and helped the brand gain new leads. Through social media posts and website content, the campaign created a sense of mystery and curiosity among its followers to strengthen its strategy, and the result was successful. If you like to know how, download our Kiehl’s Case Study and read it now!

  • Utilized RMC Solutions
  • Multiple Benefits
  • About Kiehls
  • Integrated Marketing Story of Kiehl’s
  • Challenge
  • A Pathbreaking Cross Channel Execution Where Technology Meets Creativity
  • Social Media Engagement 
  • Newsletter Lead Generation
  • On-Site Real-Time Action
  • Email Marketing
  • Dazzling Upshots
  • Solid Numbers

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FLO Case Study

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