idefix Case Study

idefix achieved 600% ROI with RMC web push notifications

idefix, Turkey's known online bookstore, is pursuing the goal of being a customer-focused brand successfully with Related Marketing Cloud automation campaigns. idefix has generated ROI of 600% with abandoned cart reminder emails supported with web push notifications.
DOWNLOAD CASE STUDY

CHALLENGE

idefix was readily using RMC's advanced segmentation solutions effectively with 14 different automated email marketing scenarios. idefix aimed to optimize the efficiency of email marketing scenarios by utilizing web push notifications.

SOLUTION

Idefix used personalized web push notifications to re-activate customers who left products in their carts. In this scenario, customers who received the reminder email but haven’t yet read or clicked it, were targeted.

RESULTS

As a result, idefix generated a total ROI of 600% with RMC's AI-powered personalized and bulk web push solutions, and a 288% ROI with web push notifications based on a shopping cart reminder scenario.

Testimonials

"With Related Digital's multi-channel integrated system that can communicate both in email and push notifications, we had the chance to provide excellent content&campaign management according to customer interests."

Taner Doğuer
Digital Marketing Manager

idefix Case Study

Get the idefix full case study as PDF document.

DOWNLOAD CASE STUDY