What Is Customer Insight?

Customer insight is an evaluation based on the experiences and preferences of customers. It helps in understanding the needs, motivations, behaviors, and preferences of customers. The feedback provided by customers in the form of insights is crucial for them as…

What is a Lead Form and Why is it Important?

A lead form is an online tool that a business uses to collect data from potential customers. Through these forms, which are found on a website or digital marketing campaign, you can receive feedback from your customers. If you ask…

 How Are Push (Instant) Notifications Used in Marketing?

Push notifications are directly sent messages that can effectively enable direct and instant communication with users when used correctly in marketing. Push notifications are used to send personalized messages based on users’ interests and past behaviors. These instant notifications can…

Hyper-Personalization in Digital Marketing

Hyper-personalization is the process of customizing products, services, and marketing messages in a highly detailed and individualized manner.  What is Hyper-Personalization? The hyper-personalization approach aims to provide customers with tailored experiences by comprehensively analyzing customer data. In short, analyses are…

Integrated Marketing

Integrated marketing aims to stabilize the perception of a potential or existing loyal customer towards the brand in a positive way. It is called “integrated marketing” because it involves the collaborative effort of all the company’s departments. What Does Integrated…