The way that consumers make purchases and interact with businesses is changing. People want a more personalized approach, communicating with brands on their own terms, and from the device that they choose. The effectiveness of batch email campaigns, print media,…
Lead acquisition, campaign execution, email workflows – marketing automation offers marketers a wide range of opportunities to make their everyday work easier. But where there are many opportunities, there is also some confusion. You should avoid these five common mistakes…
With new marketing technologies and emerging marketing strategies, there are many new terms that marketers should be aware of today. While understanding and applying these terms one by one requires hard work, some terms are often confused one for another.…
Popups can be either effective or annoying depending on whether you use them well or not. Good popups don’t disturb your visitors. They offer relevant content, and appear on a relevant page. And they can convert up to 40% of…
Mother’s Day and Father’s Day are one of the biggest events for retailers. With Father’s Day just around the corner, for consumers, this means finding the perfect gift to celebrate the dads in their lives. For marketers, dad’s big day…
Statistics play a vital role in every field of human activity. Statistical knowledge helps us learn from data and holds a central position in any field like industry, commerce, technology, etc. Knowledge of statistics is essential for the development of…
Most companies have understood the need and importance of digital marketing and incorporated digital marketing techniques into their overall marketing strategies. And yet, many companies don’t have even basic digital marketing strategies in place, and there are many entrepreneurs who…
This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other…
One of the best strategies to increase your digital marketing prowess is through a/b testing, also known as split testing. A/b testing is a relatively simple process for determining how you can design content—whether on your website, social media, email…
Marketing automation uses software to automate repetitive marketing actions. This includes email messaging, social media responses, web actions and more. Marketing automation saves businesses time and money: on one hand, marketers are able to get more work done by letting…
Did you know: the average U.S. consumer receives about 45.9 push notifications a day. That’s a lot, which means it’s incredibly important for businesses and apps to use push notifications carefully and strategically, especially if they rely on push notification…
Marketing can often feel like grasping at straws. Businesses sometimes feel like they must throw everything at the wall and see what sticks. Sure, demographic data is useful, but how can you be certain that your messaging will result in…
Absent the ability to inspect an item in-person, many customers turn to recommendations to research and make purchasing decisions. And they’re a popular source for product recommendation and research: 36% of shoppers age 25-34 rely on brand and product reviews…
Get to know your customer like never before with Related Marketing Cloud (RMC) Persona. Try to remember the last time you really felt a human connection when making a purchase. Maybe it was when your local barista remembered exactly how…
What is digital marketing strategy? The role of digital marketing is simple, but twofold. The first role of digital marketing is to use digital media for selling or promoting your products and services. But in addition to simple promotion, a…
When strategizing content or delivering campaigns, are you keeping personas in mind? No, we’re not talking high-minded Jungian psychology here, although psychology does play a part in developing personas for marketing strategy. To put it simply, a persona is a…
Many are wringing their hands at the future of retail, and the recent closing of American Toys R Us stores didn’t help shape confidence in the industry’s future. But retail isn’t going anywhere without a fight; while ecommerce may have…
