There is no doubt that Christmas is a crucial time of year for retailers to generate revenue. The key to a successful campaign is to prepare it well in advance. Christmas is already on the minds of marketing departments before…
Mother’s Day has the potential to become a very prolific time for digital marketing when everything is planned accordingly. A mother’s love is the most widely admired and respected feeling in nearly all societies, and creating emotionally charged campaigns is…
Although the whole world has been in a pandemic process since the first quarter of the year, it did not prevent customers from experiencing the new year’s excitement. As we enter the year 2021, which we expect with great hopes,…
Black Friday was a distinct American tradition, until 10 years ago. But the shopping frenzy has been gaining in popularity around the globe the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Because…
This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other…
It’s the holiday season, and to say that it’s time to tailor your e-commerce marketing accordingly is an understatement: last year, 78% of shoppers used the internet to research holiday shopping, and over 129 million UK visitors logged in to…
Mothers… the unsung heroes. The ones who teach us about relationships. We love Mother’s Day, it’s a great opportunity to celebrate our favourite people and also a good opportunity to engage across various social, relationship-based channels. Tap into the emotional…
Don’t put all your eggs in one basket! This age-old adage is great advice for marketing: because no single channel is king, you need to take a multichannel approach to generate as many leads as possible. If it seems daunting…
Because there’s so much to do in preparation for the holidays, it can be difficult for customers to keep track of various deadlines for making a purchase in time for Christmas. This can be good news for retailers, since keeping…
Santa and his elves may be busy putting the finishing touches on toys for girls and boys but is your online store optimized and ready for the holiday rush? Holiday shopping can be an incredibly stressful activity for some so…
