Category Customer Data Platform

What is Customer Loyalty? How is it Managed?

Customer loyalty means more than your customers being satisfied with your business’ services and products. Businesses and brands tend to constantly differentiate and stay one step ahead with the increase in technological developments. Customers today can learn a tremendous amount…

Important Dates of April to Incorporate in Your Campaigns

The month of April comes into our lives with rapidly warming weather, unexpected rains, longer days, and a feeling of hopefulness. You may see that after dreadful and dark winter months, people are desperate to feel optimistic about life and…

Why Should You Segment Your Audience?

Customers can be segmented into groups (or segments) based on various characteristics or factors. Market segmentation also refers to this process. By categorizing your customers into groups, you can target marketing to each group in a way that maximizes their…

The Most Popular Marketing Automation Scenarios

Marketing automation uses software to automate repetitive marketing actions. This includes email messaging, social media responses, web actions and more. Marketing automation saves businesses time and money: on one hand, marketers are able to get more work done by letting…

Everything to Know about Web Recommendation

Absent the ability to inspect an item in-person, many customers turn to recommendations to research and make purchasing decisions. And they’re a popular source for product recommendation and research: 36% of shoppers age 25-34 rely on brand and product reviews…

Everything You Need to Know About Digital Marketing

What is digital marketing strategy? The role of digital marketing is simple, but twofold. The first role of digital marketing is to use digital media for selling or promoting your products and services. But in addition to simple promotion, a…

How to Create a Buyer Persona – And Why You Should

When strategizing content or delivering campaigns, are you keeping personas in mind? No, we’re not talking high-minded Jungian psychology here, although psychology does play a part in developing personas for marketing strategy. To put it simply, a persona is a…

Everything You Need to Know About Customer Data Platform

You’ve probably heard of the relatively new platform sweeping the sales and marketing sector: customer data platforms. But just what are they, and what makes them different from databases you’re already using? Isn’t customer data platform technology just a CRM…

What is Customer Data Platform (CDP) ?

 Customer Data Platform    As the ways of communication and the touchpoints of customers have increased, the flow of data has increased considerably and especially for marketers, therefore it has become important to handle successfully these myriad and flowing data.…