by Related Digital | Mar 13, 2023 | Customer Data Platform, Digital Marketing
Customers can be segmented into groups (or segments) based on various characteristics or factors. Market segmentation also refers to this process. By categorizing your customers into groups, you can target marketing to each group in a way that maximizes their value to...
by Related Digital | Nov 26, 2018 | Customer Data Platform, Omnichannel Marketing
Marketing automation uses software to automate repetitive marketing actions. This includes email messaging, social media responses, web actions and more. Marketing automation saves businesses time and money: on one hand, marketers are able to get more work done by...
by Related Digital | Sep 24, 2018 | Customer Data Platform, Omnichannel Marketing
Absent the ability to inspect an item in-person, many customers turn to recommendations to research and make purchasing decisions. And they’re a popular source for product recommendation and research: 36% of shoppers age 25-34 rely on brand and product reviews before...
by Related Digital | Sep 19, 2018 | Customer Data Platform, Omnichannel Marketing
Get to know your customer like never before with Related Marketing Cloud (RMC) Persona. Try to remember the last time you really felt a human connection when making a purchase. Maybe it was when your local barista remembered exactly how you like your favourite drink....
by Related Digital | Sep 4, 2018 | Customer Data Platform, Email Marketing, Omnichannel Marketing
What is digital marketing strategy? The role of digital marketing is simple, but twofold. The first role of digital marketing is to use digital media for selling or promoting your products and services. But in addition to simple promotion, a good digital marketing...
by Related Digital | Aug 8, 2018 | Customer Data Platform, Omnichannel Marketing
When strategizing content or delivering campaigns, are you keeping personas in mind? No, we’re not talking high-minded Jungian psychology here, although psychology does play a part in developing personas for marketing strategy. To put it simply, a persona is a key...
