The customer journey is a vital process that defines the relationship and interactions between a brand and its customers. This journey spans from the first contact with the brand to the final purchase decision. In the digital world, a customer’s…
Customer experience is one of the most important factors for a brand’s success today. To increase customer satisfaction and build a loyal customer base, brands must implement the right strategies. However, offering a good product or service is not enough.…
It’s really impossible to understand your customers’ experiences easily. That’s why customer journey maps are often used by companies. Like any marketing research and documentation, customer journey maps have both positives and negatives. The positive ones are:
