Category Optimisation

How to Grow an Email List Fast with Niche Social Networks

One of the biggest strategies for how to grow an email list fast is to advertise on the large social networks—Facebook, Instagram and others—leveraging their large userbases and immense user data to generate leads for targeted mailing lists. While this…

A/B Testing Email Best Practices That Go Beyond Subject Lines

It’s important to back your campaigns with data so you know which elements perform best. While everyone’s split tested for subject lines, there’s so many more variables you can test to make irresistible emails. There are three big results that…