How to Create Customer Journey Maps

How to Create Customer Journey Maps

We have mentioned the importance and benefits of customer journey maps before in our other blog posts. Customer journey maps are, in summary, are guides that follow your customers from the moment they discover your product until they purchase, highlighting the...
Retention Marketing in 4 Steps

Retention Marketing in 4 Steps

Retention marketing is the definition of all the marketing efforts you engage in to keep your already purchased customers in hand. Retention marketing is an important part of digital marketing since it has a high conversion rate and retention is cheaper and requires...
Using Data to Create Insights

Using Data to Create Insights

There are certain terms we use quite frequently when we talk about digital or creative marketing. This article is going to focus on the two most popular of them: Data and insight. A short explanation for data would be the sum of all the information you collect during...
Is Your Brand Ready For Black Friday?

Is Your Brand Ready For Black Friday?

The Friday following Thanksgiving Day in the USA is called Black Friday and nearly all of the brands from different industries, but especially the ones in the tech business offer irresistible sales to their customers. Many people wait in excitement for this day to...