Artificial Intelligence and Customer Experience

Chosen as the word of the year, artificial intelligence (AI) continues to be a transformative technology for humanity. With the new technological gains it brings, AI can have various positive impacts on customer experience, making interactions with businesses more personalized,…

What is Data Security?

Data security is a precaution taken to protect data, as the name suggests. It involves safeguarding data against unauthorized access and ensuring the privacy, integrity, and accessibility of data. Best practices for data security may include data protection techniques such…

How to Plan a Valentine’s Day Campaign?

Valentine’s Day is an important occasion for every e-commerce business, as it holds significance for individuals looking to buy gifts for their loved ones. Many companies and brands prefer to conduct their shopping through e-commerce websites due to reasons like…

Cohort Analysis

Cohort analysis is, in brief, a marketing strategy tailored for a specific group, directed towards a defined customer base that the brand has identified. What Does Cohort Mean? The marketing process is segmented by appealing to broad audiences. The market…

Personalized Marketing

Personalization is an individualized marketing approach that revolves around consumer-focused and tailored offerings based on the interests of that specific person. Viewed from a different perspective, personalized marketing may mean adapting feedback to the customer by utilizing information obtained from…