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What Are The Differences Between Multichannel and Omnichannel Marketing?
With new marketing technologies and emerging marketing strategies, there are many new terms that marketers should be aware of today. While understanding and applying these terms one by one requires hard work, some terms are often confused one for another.…
The Complete Guide to Christmas Email Marketing
Together with Thanksgiving, Black Friday and Cyber Monday, the holidays have turned into a two-month shopping season. During this time, the market is booming with a high rate of consumption more than any other time of the year. The people…
Birthday Email Campaign Tips
As a merchant, one of the best ways to drive traffic and revenue to your eCommerce store is through email marketing. This is one of the oldest, yet most effective marketing strategies available despite the budget. There are lots of…
The Essential Small Business Guide to Omnichannel Black Friday Marketing
Black Friday was a distinct American tradition, until 10 years ago. But the shopping frenzy has been gaining in popularity around the globe the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Because…
12 E-mail Design Trends 2019-2020
E-mail marketing, which is one of the preferred channels of the marketing strategies of brands with its measurability, optimizability and interaction-oriented structure, has factors determining its effectiveness. The design of the e-mail is one of the most important factors that…