
5 Tips to Increase Email Subscribers to Your List
You can never have too many email subscribers. A bigger list means not only a greater reach for sharing news, new products, or special deals; it also means a more diverse, varied audience which you can segment to incrementally increase…

How Good Email Design Boosts Your Campaign’s Effectiveness
While content is certainly important for your email marketing, it’s important you not overlook the importance of good design. This is because design is essential to the success of your campaign in a number of ways. First, good design accommodates…

5 Tips for Email Segmentation Best Practices
What is email segmentation? Simply put, list segmentation is the practice of dividing your email subscribers according to demographics or their behaviours. This allows you to send different messages to different types of people in your audience. Demographics you might…

Don’t Make These Email Subject Line Mistakes
Email subject lines are incredibly important—they might be the most important element of your email marketing campaign. This is because subject lines make the first impression to your readers: it’s what they base their decision on for whether they’ll open…

Let Customers Fall in Love with Your Valentine’s Day Email Campaign
This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other…