Enhance Digital Marketing with A/B Testing

One of the best strategies to increase your digital marketing prowess is through a/b testing, also known as split testing. A/b testing is a relatively simple process for determining how you can design content—whether on your website, social media, email…

Everything to Know About Geofencing

Imagine if you could digitally track your customers’ offline behaviors in addition to their online ones. It might sound too good to be true, but modern mobile technology makes it possible. With geofencing, marketers can target and track customers’ visits…

How to Generate Sales with a 12 Days of Christmas Campaign

It’s the holiday season, and to say that it’s time to tailor your e-commerce marketing accordingly is an understatement: last year, 78% of shoppers used the internet to research holiday shopping, and over 129 million UK visitors logged in to…

The Most Popular Marketing Automation Scenarios

Marketing automation uses software to automate repetitive marketing actions. This includes email messaging, social media responses, web actions and more. Marketing automation saves businesses time and money: on one hand, marketers are able to get more work done by letting…

What is Marketing Automation, and How Does it Work?

What are marketing automation services, and what do they do?.. Simply put, marketing automation services automate several actions across various types of campaigns. It’s increasingly difficult for marketers to keep track of and respond to their growing list of leads.…