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How to Make Emails Mobile Friendly for Increased Open Rates
Are you taking the time to ensure your emails are mobile friendly? The importance of mobile friendly emails can’t be more obvious: open rates on mobile have increased to 53% in the past few years, yet only 42% of marketers…
Enjoying the Benefits of Push Notification Marketing
Did you know: the average U.S. consumer receives about 45.9 push notifications a day. That’s a lot, which means it’s incredibly important for businesses and apps to use push notifications carefully and strategically, especially if they rely on push notification…
Behavioral Targeting: How and Why You Should Use It
Marketing can often feel like grasping at straws. Businesses sometimes feel like they must throw everything at the wall and see what sticks. Sure, demographic data is useful, but how can you be certain that your messaging will result in…
Everything to Know about Web Recommendation
Absent the ability to inspect an item in-person, many customers turn to recommendations to research and make purchasing decisions. And they’re a popular source for product recommendation and research: 36% of shoppers age 25-34 rely on brand and product reviews…
Gain Crucial Customer Insights with RMC Persona & Persona-Based Marketing
Get to know your customer like never before with Related Marketing Cloud (RMC) Persona. Try to remember the last time you really felt a human connection when making a purchase. Maybe it was when your local barista remembered exactly how…