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Marketing Automation Misconceptions to Avoid
Lead acquisition, campaign execution, email workflows – marketing automation offers marketers a wide range of opportunities to make their everyday work easier. But where there are many opportunities, there is also some confusion. You should avoid these five common mistakes…
What is a Welcome Email? 7 Tips For a Welcome Email
What is a welcome email? When you join a new club, you will be formally welcomed by the existing members and told what is expected of you and what you should expect from them. This is basically what a welcome…
What Are The Differences Between Multichannel and Omnichannel Marketing?
With new marketing technologies and emerging marketing strategies, there are many new terms that marketers should be aware of today. While understanding and applying these terms one by one requires hard work, some terms are often confused one for another.…
The Complete Guide to Christmas Email Marketing
Together with Thanksgiving, Black Friday and Cyber Monday, the holidays have turned into a two-month shopping season. During this time, the market is booming with a high rate of consumption more than any other time of the year. The people…
Birthday Email Campaign Tips
As a merchant, one of the best ways to drive traffic and revenue to your eCommerce store is through email marketing. This is one of the oldest, yet most effective marketing strategies available despite the budget. There are lots of…