Is Your Brand Ready For Black Friday?

The Friday following Thanksgiving Day in the USA is called Black Friday and nearly all of the brands from different industries, but especially the ones in the tech business offer irresistible sales to their customers. Many people wait in excitement…

Increase Your Conversions with Web Personalization

There are several different digital marketing strategies you can employ to turn your website visitors into purchasing customers. Website personalization is the least mentioned but also one of the most effective among them. To summarize it shortly, website personalization means…

6 Tips to Avoid Ending Up In The Email Spam Folder

Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too…

Marketing Automation Misconceptions to Avoid

Lead acquisition, campaign execution, email workflows – marketing automation offers marketers a wide range of opportunities to make their everyday work easier. But where there are many opportunities, there is also some confusion. You should avoid these five common mistakes…