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Gain Crucial Customer Insights with RMC Persona & Persona-Based Marketing
Get to know your customer like never before with Related Marketing Cloud (RMC) Persona. Try to remember the last time you really felt a human connection when making a purchase. Maybe it was when your local barista remembered exactly how…
Everything You Need to Know About Digital Marketing
What is digital marketing strategy? The role of digital marketing is simple, but twofold. The first role of digital marketing is to use digital media for selling or promoting your products and services. But in addition to simple promotion, a…
The Beginner’s Guide to an Awesome Email Marketing Strategy
A good email marketing strategy has several benefits over other types of digital marketing. For one, an email marketing campaign typically results in significantly higher CTRs than with social media marketing. And social media is a bit of a black…
How to Create a Buyer Persona – And Why You Should
When strategizing content or delivering campaigns, are you keeping personas in mind? No, we’re not talking high-minded Jungian psychology here, although psychology does play a part in developing personas for marketing strategy. To put it simply, a persona is a…
Everything You Need to Know About Customer Data Platform
You’ve probably heard of the relatively new platform sweeping the sales and marketing sector: customer data platforms. But just what are they, and what makes them different from databases you’re already using? Isn’t customer data platform technology just a CRM…