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5 Tips for Email Segmentation Best Practices
What is email segmentation? Simply put, list segmentation is the practice of dividing your email subscribers according to demographics or their behaviours. This allows you to send different messages to different types of people in your audience. Demographics you might…
Don’t Make These Email Subject Line Mistakes
Email subject lines are incredibly important—they might be the most important element of your email marketing campaign. This is because subject lines make the first impression to your readers: it’s what they base their decision on for whether they’ll open…
Let Customers Fall in Love with Your Valentine’s Day Email Campaign
This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other…
Enhance Digital Marketing with A/B Testing
One of the best strategies to increase your digital marketing prowess is through a/b testing, also known as split testing. A/b testing is a relatively simple process for determining how you can design content—whether on your website, social media, email…
Everything to Know About Geofencing
Imagine if you could digitally track your customers’ offline behaviors in addition to their online ones. It might sound too good to be true, but modern mobile technology makes it possible. With geofencing, marketers can target and track customers’ visits…