Turning buyers into loyal customers – the power of retention The importance of customer retention is an industry given. Even the newest marketing recruit knows that it costs more to attract a new customer than it does to keep an…

Why a mere receipt just won’t cut it post-purchase In the offline world, when you buy something, you’re given a receipt. And for some companies, the post-purchase confirmation email is still treated in the same way; a simple, visually unappealing…

Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last However gorgeous a website is, and however tantalizing its products are, the vast majority of visitors won’t even get as far as putting something in…

Stop close-to-buying customers from slipping through the net It’s the online marketer’s nightmare. A potential customer has made it to your website though a sea of competitors. They’ve had a good look round, and homed in on a few products;…

Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last Welcome to the first in a series of blogs about making , Lifecycle Marketing(LCM) work for you. And in a neat twist, I’m kicking things…