How to Create a Buyer Persona – And Why You Should

When strategizing content or delivering campaigns, are you keeping personas in mind? No, we’re not talking high-minded Jungian psychology here, although psychology does play a part in developing personas for marketing strategy. To put it simply, a persona is a…

Everything You Need to Know About Customer Data Platform

You’ve probably heard of the relatively new platform sweeping the sales and marketing sector: customer data platforms. But just what are they, and what makes them different from databases you’re already using? Isn’t customer data platform technology just a CRM…

The Biggest Benefits of Omnichannel Marketing for Retailers

Many are wringing their hands at the future of retail, and the recent closing of American Toys R Us stores didn’t help shape confidence in the industry’s future. But retail isn’t going anywhere without a fight; while ecommerce may have…

The Secrets to Website Personalization Best Practices

Consider the last time you went clothes shopping. You might have already had an idea of what you were looking for, or perhaps you had a specific event or occasion in mind for finding an outfit. Chances are you were…

What is Customer Data Platform (CDP) ?

 Customer Data Platform    As the ways of communication and the touchpoints of customers have increased, the flow of data has increased considerably and especially for marketers, therefore it has become important to handle successfully these myriad and flowing data.…