What is Buzz Marketing?

Buzz marketing is a marketing strategy that capitalizes on word-of-mouth to spread messages, create conversations, and build brand awareness. It focuses on generating excitement, discussion, and engagement around a brand, product, or service, often through organic means. With the rise…

What is Interactive Marketing?

Interactive marketing is a digital marketing strategy where brands actively engage with consumers, encouraging their participation. Unlike traditional marketing methods, interactive marketing focuses on making consumers active participants rather than passive receivers of messages. In this approach, brands not only…

What is Location-Based Marketing?

Location-based marketing is a digital marketing strategy that enables a brand to present its products or services to its target audience in a more personalized way by using geographical targeting. This type of marketing aims to reach the right audience…

How to Create a Customer Journey Map?

The customer journey is a vital process that defines the relationship and interactions between a brand and its customers. This journey spans from the first contact with the brand to the final purchase decision. In the digital world, a customer’s…