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The Most Popular Marketing Automation Scenarios
Marketing automation uses software to automate repetitive marketing actions. This includes email messaging, social media responses, web actions and more. Marketing automation saves businesses time and money: on one hand, marketers are able to get more work done by letting…
What is Marketing Automation, and How Does it Work?
What are marketing automation services, and what do they do?.. Simply put, marketing automation services automate several actions across various types of campaigns. It’s increasingly difficult for marketers to keep track of and respond to their growing list of leads.…
How to Make Emails Mobile Friendly for Increased Open Rates
Are you taking the time to ensure your emails are mobile friendly? The importance of mobile friendly emails can’t be more obvious: open rates on mobile have increased to 53% in the past few years, yet only 42% of marketers…
Enjoying the Benefits of Push Notification Marketing
Did you know: the average U.S. consumer receives about 45.9 push notifications a day. That’s a lot, which means it’s incredibly important for businesses and apps to use push notifications carefully and strategically, especially if they rely on push notification…
Behavioral Targeting: How and Why You Should Use It
Marketing can often feel like grasping at straws. Businesses sometimes feel like they must throw everything at the wall and see what sticks. Sure, demographic data is useful, but how can you be certain that your messaging will result in…