[INFOGRAPHIC] 10 Steps to a Successful Digital Marketing Strategy

Most companies have understood the need and importance of digital marketing and incorporated digital marketing techniques into their overall marketing strategies. And yet, many companies don’t have even basic digital marketing strategies in place, and there are many entrepreneurs who…

Gmail’s New Promotion Tab: Google Annotations

In 2013, the introduction of Gmail’s primary, social, and promotional tabs to simplify inboxes caused a lot of worries among email marketers. Some predicted that it was the end of email marketing as we know it. In fact, this feature…

5 Tips to Increase Email Subscribers to Your List

You can never have too many email subscribers. A bigger list means not only a greater reach for sharing news, new products, or special deals; it also means a more diverse, varied audience which you can segment to incrementally increase…

How Good Email Design Boosts Your Campaign’s Effectiveness

While content is certainly important for your email marketing, it’s important you not overlook the importance of good design. This is because design is essential to the success of your campaign in a number of ways. First, good design accommodates…

5 Tips for Email Segmentation Best Practices

What is email segmentation? Simply put, list segmentation is the practice of dividing your email subscribers according to demographics or their behaviours. This allows you to send different messages to different types of people in your audience. Demographics you might…