How to Generate Sales with a 12 Days of Christmas Campaign

It’s the holiday season, and to say that it’s time to tailor your e-commerce marketing accordingly is an understatement: last year, 78% of shoppers used the internet to research holiday shopping, and over 129 million UK visitors logged in to…

The Most Popular Marketing Automation Scenarios

Marketing automation uses software to automate repetitive marketing actions. This includes email messaging, social media responses, web actions and more. Marketing automation saves businesses time and money: on one hand, marketers are able to get more work done by letting…

What is Marketing Automation, and How Does it Work?

What are marketing automation services, and what do they do?.. Simply put, marketing automation services automate several actions across various types of campaigns. It’s increasingly difficult for marketers to keep track of and respond to their growing list of leads.…

Enjoying the Benefits of Push Notification Marketing

Did you know: the average U.S. consumer receives about 45.9 push notifications a day. That’s a lot, which means it’s incredibly important for businesses and apps to use push notifications carefully and strategically, especially if they rely on push notification…