How Does Email Marketing Work?

Although social media platforms are still on the rise email marketing is still one of the most preferred channels brands use to communicate with their audience. When used in the correct way, email marketing is quite advantageous for companies of different sizes. Among the still developing digital marketing tools, email marketing is also always interesting with its easy-to-use system.

Brands use email marketing to get in contact with their target audiences. The emails’ content can usually be some type of ad but sometimes there are informative and educational tidbits for the potential customers.

Brands can increase their sales and web traffic by using email marketing. This method is target-focused, easy to track, and analyze; and provides a creative marketing solution. It is also more budget-friendly than the other digital marketing tools. That’s why since its first day it has been one of the most popular digital marketing tools.

How Does Email Marketing Work? 

Email marketing offers high performance. While it’s not complex and difficult to operate, there are some points you should be paying extra attention to. A successful email marketing strategy requires the correct analysis of the data collected from previous user experiences. That’s how companies find the right way to communicate with their customers and increase their ROI. There are roughly six steps for executing an email marketing strategy:

●       Defining your email marketing purpose

●       Creating an email marketing strategy

●       Building and developing a mailing list

●       Setting up an email marketing automation

●       Collecting data on user experience by A/B testing

●       Regularly cleaning the mailing list

Choosing the Correct Email Marketing Tool:

Every company has different needs regarding their email marketing campaigns, it is crucial to have a tailored service if you want higher ROI: Email marketing tools offer useful features like ready-to-use templates, customizable emails, and design add-ons. Some of the best email marketing automation tools can be listed as follows:

  • Euromsg express
  • Mailchimp
  • ConvertKit
  • Aweber
  • Constant Contact
  • SendPulse

Creating an email marketing strategy:

Email marketing requires a well-prepared and insightful strategy just like every other digital marketing tool. This plan includes the following processes:

  • Selecting other marketing tools and channels to use along with your email marketing campaign
  • Choosing an email marketing automation tool and calculating the monthly expenses.
  • Deciding on which actions to take to build a mailing list
  • Deciding on how to use the email marketing automation tool
  • Analysis of email marketing management

Building an email list:

For stronger brand awareness, it is crucial to have a large subscriber list for your emails. At first, it may seem like the right course of action to add everyone you know to the list but adding random people to your list is not a successful email marketing strategy. You can use other methods to build your mailing lists:

  • Creating quality and targeted content.
  • Offer free samples or gifts to new subscribers.
  • Make the subscription button easily accessible.

Setting up the email marketing automation:

Email marketing automation allows you to send personalized emails by using user experience data. The most frequently used automated email content can be listed as such:

  • Welcome emails,
  • Campaign emails,
  • Feedback emails.

Collecting user experience data with A/B testing:

Through A/B tests you can decide which kind of content is more successful with your email campaigns. These tests are perfect for reporting and analyzing user experiences.

Regularly cleaning the mailing list:

Most of your subscribers in your mailing list may not be active users in the first place. This is a normal situation. Crowded mailing lists are not always the most advantageous for email marketing campaigns. When you regularly delete the inactive subscribers or the ones who marked your mails as spam you would be protecting your budget too.

How to Create Email Templates?

Email templates are great for your customers to visualize your brand identity. But you have to keep in mind, that the written content should also be of good quality and target-focused.

To create the best user experience you need to be taking extra time and caution with your email marketing templates. The marketers should also optimize their emails for mobile devices since most users now read their emails on their phones.

An email template should always include information like subjects, email content, and product images. You can buy services from email marketing platforms that also design templates. Or you can design your own template and keep the design simple so that the content can be easily read.

Emails carry the messages the brand wants to deliver to its potential customers. That’s why even the font of the content is very important. Every color has a different meaning and effect on customers. All of these features should be selected with extra care by focusing on the brand’s goals and target audience. To urge the customers, CTA buttons must be used.

Why Email Marketing?

Email marketing’s popularity has never been not on the rise.  It’s great for helping companies with their marketing, product, service and campaign promotions. Here are some reasons to engage in email marketing:

  • Unlike social media platforms, you do not need to track the algorithm changes every day. Stats are more stable in email marketing.
  • Targeting the right audience and reaching out to them is easier and faster.
  • Opportunity to personalize so that the engagement between the brand and the customers can increase.
  • No privacy issue with the email marketing management.
  • Customers who want to learn more about product sales and campaigns are more inclined to subscribe to mailing lists.

How Frequently Should You Be Sending Emails?

Consumers decrease their engagement with the brands if they receive too many emails in a short period of time. To determine the ideal frequency the best course of action is to do A/B testing. If there is no new content, product or campaign try to refrain from sending new emails.