Location-based marketing is a digital marketing strategy that enables a brand to present its products or services to its target audience in a more personalized way by using geographical targeting. This type of marketing aims to reach the right audience…
Nowadays, most people do their shopping and purchasing business online. Even the ones who have always been suspicious of internet shopping had to go through reform and discover the advantages of online purchasing. Similarly, small and medium-scale businesses that had…
Mother’s Day has the potential to become a very prolific time for digital marketing when everything is planned accordingly. A mother’s love is the most widely admired and respected feeling in nearly all societies, and creating emotionally charged campaigns is…
Spring cleaning becomes an inevitable chore as the cold winter months come to an end. We believe spring cleaning is not just required for your home but also a great way to renew your digital marketing strategies. The main purpose…
You probably have an idea about what gamification is, no matter which part you exist in marketing, whether it’s creative or digital. This word has a slightly different meaning in the marketing world. Gamification is all about leading and encouraging…
We have mentioned the importance and benefits of customer journey maps before in our other blog posts. Customer journey maps are, in summary, are guides that follow your customers from the moment they discover your product until they purchase, highlighting…
Retention marketing is the definition of all the marketing efforts you engage in to keep your already purchased customers in hand. Retention marketing is an important part of digital marketing since it has a high conversion rate and retention is…
There are certain terms we use quite frequently when we talk about digital or creative marketing. This article is going to focus on the two most popular of them: Data and insight. A short explanation for data would be the…
Customer Journey Maps have been around for some time but for the last few years, they have become a favorite technique to follow for obtaining successful results. The starting point of the customer journey maps is the vital point of…
The Friday following Thanksgiving Day in the USA is called Black Friday and nearly all of the brands from different industries, but especially the ones in the tech business offer irresistible sales to their customers. Many people wait in excitement…
There are several different digital marketing strategies you can employ to turn your website visitors into purchasing customers. Website personalization is the least mentioned but also one of the most effective among them. To summarize it shortly, website personalization means…
Together with Thanksgiving, Black Friday and Cyber Monday, the holidays have turned into a two-month shopping season. During this time, the market is booming with a high rate of consumption more than any other time of the year. The people…
What are marketing automation services, and what do they do?.. Simply put, marketing automation services automate several actions across various types of campaigns. It’s increasingly difficult for marketers to keep track of and respond to their growing list of leads.…
Consider the last time you went clothes shopping. You might have already had an idea of what you were looking for, or perhaps you had a specific event or occasion in mind for finding an outfit. Chances are you were…
Why win-back emails are worth the work In marketing, as in life, it can be hard to say goodbye. But whereas a real-world refusal to give up on a dwindling relationship might be seen as a bit tragic, with CLM…
Turning buyers into loyal customers – the power of retention The importance of customer retention is an industry given. Even the newest marketing recruit knows that it costs more to attract a new customer than it does to keep an…
Why a mere receipt just won’t cut it post-purchase In the offline world, when you buy something, you’re given a receipt. And for some companies, the post-purchase confirmation email is still treated in the same way; a simple, visually unappealing…
Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last However gorgeous a website is, and however tantalizing its products are, the vast majority of visitors won’t even get as far as putting something in…
Stop close-to-buying customers from slipping through the net It’s the online marketer’s nightmare. A potential customer has made it to your website though a sea of competitors. They’ve had a good look round, and homed in on a few products;…
Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last Welcome to the first in a series of blogs about making , Lifecycle Marketing(LCM) work for you. And in a neat twist, I’m kicking things…
